About Kim
Passionate about helping small business owners build a profitable business and a meaningful life.
Why This Work Matters to Me
If you’ve ever walked into a room full of entrepreneurs, you’ve probably noticed an energy in the air. Something that feels inspiring, uplifting, and energizing. I believe this energy is a shared enthusiasm for possibilities. Specifically, our own inner potential to make our lives amazing.
We’re dreamers, big thinkers, creative souls who don’t want limits placed on us or boxes we’re told to fit in. We want to live meaningful lives, full of purpose and joy. We want to share our gifts with the world. And we want to be able to do all of this without financial worries. We want to know we have what we need to be fully present in our lives.
I want to make this a reality for each one us. Through my work, I strive to help small business owners create strategies and action-oriented plans to connect their passion for a fulfilling life with a business that can financially support it.
Build a Business that Supports the Life You Want to Live
Small Business Values
Small Business Values
While I love helping small business owners with the financial side of their business, it’s about much more than the numbers.
Owning a small business is personal. From the people you work with, hire, and serve, to the purpose-driven mission behind your business. It’s about building relationships and supporting your community.
It’s also about valuing others and valuing ourselves. Being paid well for your work, and having the freedom to work in a way that gives you the time and space you need to live a fulfilling life.
My goal is to help you achieve this.
My Story
Hi, I’m Kim Dawson (she/her) and I’ve been an entrepreneur since I was 7 years old, selling my arts and crafts door to door in my neighborhood. I was drawn to entrepreneurship because I wanted to choose how I spent my time, have creative freedom, and make money on my own terms.
If you made it here, I’m guessing you want that, too — to be comfortable financially on your terms, have time flexibility, and have a life you enjoy because you can afford to do the things that are important to you. But you need help getting there.
I want to show you how those can be realistic, achievable goals. Since I launched K.Dawson in 2016, I’ve helped small business owners like you who feel overworked, underpaid, and worried about the sustainability of their business, and their own energetic capacity to keep going.
My clients are talented, ambitious, and hard working, always giving their best to keep their clients happy and satisfied. They believe in quality over quantity, and value creativity and meaningful experiences. But their numbers don’t reflect that. They’re frustrated and tired, and they need help. This is where I come in.
I help my clients optimize pricing and operations, develop revenue strategies, and navigate niche markets, while building a team or expanding their offerings. My clients re-create their businesses so they can work more efficiently, breathe a bit easier, and see better results.
Over the past 10 years I’ve worked with clients across various industries, but my specialty areas include:
- Wellness – Yoga and fitness studios, complimentary and integrative health practitioners.
- Hospitality – Event and wedding planners, artisan food and beverage entrepreneurs, farm-to-table cafés and eateries.
- Creative Services – Designers, photographers, and boutique service providers for consumers and small businesses.
If this sounds like you, I’d love to help you achieve these goals too.
Let's pave a new path, together.
Behind The Scenes
I bring nearly a decade of experience working with small businesses, a background in accounting and finance, and personal experience running several of my own ventures. Here’s what I bring to the table:
- B.S. in Accounting
- CPA firm experience in audit, tax, and accounting information systems
- Financial analyst for a retail media company
- Co-founder of a software company
- M.S. in Nutrition
- Former wellness entrepreneur — Coaching, class instruction, nutritionist, and studio owner
In addition, I hosted The Sassy Strategist Podcast (2016-2023) and wrote a book, Passion to Profits: Your Guide To Building a Successful Business You Love, which made the Amazon Bestseller list in 2018.
The Fun Stuff
My never-ending curiosity in life has lead to a long list of interests and hobbies. I enjoy getting outdoors, whether it be for a run, a yoga class, or a quiet hike in the woods, trying out new recipes, playing board games (especially strategy games, of course), and reading fantasy novels. I’m currently reading (and loving!) the ACOTAR series by Sarah J. Maas.
My Commitment to Inclusion
I am a proud ally and supporter of the 🌈 LGBTQ+ community and embrace the diversity of gender, sexual orientation, race, and ability, and stand against discrimination. My business is built on respect, equity, and belonging, and I strive to create a safe and welcoming space where all individuals can bring their authentic selves.
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5-Step Pricing Guide
This 5-step guide is designed to help you increase your rates, strategically and thoughtfully, so that you can be successful at implementing them with current clients, and future clients as well.